New Olympic Ad Campaign

This smacks of desperation. The USOC head resigns, Rio is moving up and Chicago rolls out a new design and motto because the translation doesn't work out well?

• As the date for the International Olympic Committee candidate city Evaluation Commission's visit to Chicago draws near, the Chicago 2016 Olympic organizing committee said Friday it is dumping its "Stir the Soul" tagline and replacing it with "Let Friendship Shine."

  Per Chicago 2016 CEO Pat Ryan: "Chicago is known for its warm and welcoming people and its hospitable nature, and we hope to demonstrate this to the Evaluation Commission next month."

"Let Friendship Shine?" What a lame tagline. And get a load of these ads:

This might be the hands down winner though: